Cheap Monday in GQ

GQ online has this to say about the Swedish denim line:

"What's the latest trend in the rarefied world of designer denim? Believe it or not, a lower price tag. "A lot of people are over inflated prices," says Humberto Leon of New York boutique Opening Ceremony. "They only want to spend what they think the jeans are worth." What's more, a growing number of brands are responding to this nascent consumer backlash. Topping shoppers' wish lists at Opening Ceremony and beyond is Cheap Monday, the appropriately named Swedish label that clocks in at $65 a pair. Of course, you could spend that at an Army & Navy outlet or—dare we say it—chain store, but, notes Leon, "Cheap Monday has a more fashion-forward fit.""

We'll be getting Cheap Monday this Fall. There may or may not be an event around the arrival. We will keep you updated.