Follow the Sevens

(Disregard clicking instructions above.)


SEVEN JEANS. SEVEN MONTHS. SEVEN LIVES.

Iron Army is on of the most innovative and energetic apparel companies around these days. They create jeans for both women and men using space age materials in cuts unlike anone else on the market. They wake up every day full of spirit and ideas and I they inspire me. Their new project is brilliant and I hope you follow along as the months go by.

"777 is a lifestyle art project that Iron Army launched to track the journey of 7 pairs of raw jeans through 7 months of wear.

Iron Army sponsored 7 people to wear a pair of their Hiro Ito RAW jeans every single day for 7 months. Every month the 777 members will send in new photos, stories, and scientific analysis, charts, graphs and observations about how their jeans are wearing in. At the end of the 7 months they will all wash their jeans and we'll all see the results of their hard work.

They've also introduced the Gnar-O-Meter (inspired by Landon's story) where they'll rate the members on general Gnarlyness as it relates to the 777 project.

Be sure to track along with this project as it will change each month." -Steve, Steve, Steve, Steve and the other Iron Army crew

Now you can click here to check out the project.