BAND OF OUTSIDERS IN MEN'S NON-NO AUG2007
There is a short but sweet article about Scott Sternberg and Band of Outsiders in the August issue of the great Japanese fashion magazine Men's NON-NO. Because of the great help of a certain someone (thank you, Ikuko), we are able to offer a rough translation of the article to our blog readers. It is great to see so much attention being paid, all aorund the world, to this great brand. Band of Outsiders has been featured heavily in recent issues of Men's NON-NO and can be found at several shops in Japan, including American Rag Cie.
note: as this is definitely not a professional translation, the quotes should not be taken literally.
'Scott Sternberg came from the glamorous Hollywood movie industry and into fashion. He left his previous TV relations in 2004 to start his own brand, Band of Outsiders.
"We must spend so much money and time to make a movie, but fashion is not like that at all; fashion is much faster. It comes around and changes all the time. I was always keen on fashion. I like the speed of fashion world; if you cannot make a good shirt this season, you can always try again the next."
He is known by everone in the movie industry, but he found himself to be too much of a 'Hollywood Insider' [but outside of the fashion industry] which inspired him to use the label 'band of outsider.'
" I am a real outsider in fashion. In fact, I never studied fashion and, before it, was in a different industry completely. But I really enjoy feeling like an outsider in fashion because I can do whatever I want without too much consideration."
Sternberg's design is traditonal all american clothes. He is strongly inspired by his own roots, such as shirts with small details and specially manufactured suits.
"Shirts are the American male's must-have item. From children to adults, it is a familiar item; myself included. I really want to focus on basic fashion. Another masterpiece of the brand are suits. We are making them with a traditional tailor whose customers include former President Clinton."
His ambition is not to make the brand too developed, but to spend much time on each item, piece by piece. Sternberg's all American, modern yet real clothing is a refreshing take on fashion."'
Although they are going fast, we still have several shirts and a couple ties left from our last shipment from Band of Outsiders. We are also expecting more for Fall.
