Many of us have been lamenting Polaroid's statement in February that it would discontinue the production of Polaroid film by the end of the year (see The Lede's article "Polaroid Abandons Instant Photography"). As the film becomes scarcer and prices reach unimaginable heights, the future of instant film seems bleak.

[photo from The Lede]

But there is hope! Many are signing the Save POLAROID Petition in hopes of convincing Ilford to take over the license and production of Polaroid's instant film, and it seems that they are listening. Take a moment to sign the petition, above, and respond to Ilford's survey, below.

Dear Polaroid user

My name is Judy Wong and I am the Marketing Manager for ILFORD PHOTO.

Thank you for contacting HARMAN/ILFORD PHOTO regarding the 'Save Polaroid' campaign.

ILFORD PHOTO is very interested in your views on Polaroid.

To that end I have compiled a short questionnaire (below) to try and gain a better understanding of what it is about Polaroid that users particularly love and I should be very grateful if you could spare the time to complete it.

Please rate your responses to statements 1 to 7a (I love Polaroid because.......) on a scale of 1-10 (where 1 is high and 10 is low) and complete questions 7(b) and 8, number 9 is optional. If answering number 9, please be as precise as possible.

1. ... it allows the capture of spontaneous and instant images
2. ... I like the feel, smell and tactile nature of a Polaroid print
3. ... I prefer analogue to digital technology
4. ... I use it as a proofing tool
5. ... I like the size of the image it creates
6. ... it allows me to print real b&w silver halide images from the negatives
7.(a) ... I like the quality and look of a Polaroid image*
(b)* (Please describe what it is that appeals to you about the look of
Polaroid, eg its use as an artistic tool for expression)
8.What would you use to replace your current way of working when the
supply of Polaroid film eventually runs out?
9.Any other comments (please be brief and explicit)

Please reply to this email address (ie

Many thanks for your time, it is much appreciated.


Judy Wong