ON GROOMING: NEW POMADE OPTIONS FROM BAXTER OF CALIFORNIA

Hey there, Slick… or wait—was it Matte? The choice is now yours with FIVE great new pomades from Baxter of California. Your friendly neighborhood Blackbird Apothecary has got the scoop on our newest faves in the hair department. In order of decreasing slickness:


BAXTER OF CALIFORNIA - SLICK POMADE
NOTES: This'll get you that look that pretty much every single guy in Inception was sporting. Medium hold with a glistening sheen, or in a word, classic.
$18

BAXTER OF CALIFORNIA - HARD WATER POMADE
NOTES: This guy'll surpass the the Slick Pomade in terms of hold, but it'll produce approximately the same type of sheen. Kind of a wet look type of thing, but without the whole having to go back to 1992 for a tub of this stuff.
$18

BAXTER OF CALIFORNIA - SOFT WATER POMADE
NOTES: Soft Water Pomade is perfect for something like a how-Johnny-Depp-looked-in-that-movie-Cry-baby sort of look. That is to say, shiny without the commitment of firm hold, so you can get a little pouty and tousled if you like.
$18

BAXTER OF CALIFORNIA - CREAM POMADE
NOTES: Cream Pomade gives you that I'm-not-actually-wearing-hair-product aesthetic. End result looks extremely natural, and perfect for dudes who don't like to admit that they're "using product" (it's OK—we won't tell).
$18

BAXTER OF CALIFORNIA - CLAY POMADE
NOTES: In our humble opinion, this stuff is the pièce de résistance of the collection, because we've never really seen or smelled anything like it! Notes of sage are predominant in this earthy concoction, and it provides an extremely firm hold without any of the sparkle that a water-based pomade would. It seems like the kind of stuff that Hemingway might've seen fit to palm onto his noggin.
$18



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