NOM DE GUERRE IN MEN'S NON-NO NOV2007

(note: due to this being an unprofessional translation, quotes should not be taken literally)

Nom de Guerre, meaning "pen name" in French [more specific origins of the term here], is a brand from New York. The brand consists of four young people, each working in different activities. The main director and shop owner is ISA SAALABI. With ISA; the ex-editor of W Magazine and graphic designer from Visionaire magazine [as well as another that the article does not mention -- presumably former Stussy shop manager Wil Whitney]. The four work hard to create refinement through daily use clothes.

"It was really natural for the four of us to begin a clothing brand. We all have different specialties so we thought that would make this really interesting," said Isa, but he mentions that it didn't necessarily have to be clothes. "We have different personalities and diverse specialties, however, the common thing is all of us are very close to N.Y. subculture. I believe that only we could do such extensive things. We chose to make clothing because that is what our lifestyle reflects. Nom de Guerre is a sideline product of what our creativity produced."

Their clothes making is strongly based on function and utility; they only make clothing that can be worn daily and has a certain basic style. Their basic concept is a military-inspired style with the addition of a different set of tastes every season.

"We come up with ideas when we are talking about various things: music, a documentary that we saw, history, and so on. We bring what we see and hear to a conclusion and that is how we end up with our clothes."

This season's theme is young Americans. Check-shirt, argyle knit and blue denim which shows American young culture the time before of the Vietnam war. Nom de Guerre represents the front line of N.Y. subculture to bring you the real feeling of N.Y.