PRIA SCARVES: LUXURIOUS CASHMERE FOR LESS THAN $100

Alfredo Pria is a historical brand formed in 1824 and considered to be one of the oldest and prestigious woolen mills in Biella, Italy. Today, Pria is owned by Manifarrure Alto Biellese, known for over 50 years as a leading manufacturer of scarves, shawls, hats and neckties in cashmere, silk and the highest quality wools. Their 187 years of experience show in the quality and feel of their beautiful products.

The four scarves listed below are all under $100 and make a perfect last minute gift. Warm, soft cashmere really makes for the best scarves and these are some of the finest you'll find anywhere.

Pria - Herring Bone-In
in charcoal
DETAILS: Classic herringbone pattern in light charcoal grey. Perfect with a Burberry trench, a navy peacoat, or a vintage black leather jacket.
$95 $76.99

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Pria - Rational Color Theory
in ivory/cadet
DETAILS: Rational because it goes with darn near anything. Pairs beautifully with a suit, or with a top coat on the way to the opera.
$95 $76.99

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Pria - Poisonberry
in burgundy
DETAILS: Poisonberry is a distinct crimson punctuation that catapults a normal outfit into the world of stylish carefree optimism and opulent roguishness.
$75 $60.99

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Pria - Anderson Cooper
in grey/ivory
DETAILS: The Anderson Cooper scarf defies the conventionalism it blends with effortlessly, like a wolf in sheep's clothing on the corporate pastures of the uptown high-rise landscape.
$75

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HOLIDAY GIFT IDEA #5: PRIA SCARVES

We love getting our fall/winter shipment of Pria scarves. They are some of the most luxurious feeling items you'll ever feel. Some of the finest wools in the world are sourced for these Italian made symphonies of comfort and warmth. We also love naming the various colors and styles. Its almost like an ink blot test for us and we usually name them after the first thing that comes to mind on looking at them. Have some fun and browse our Pria page at our website and see what we mean. Perfect gifts for men or women, with names to help personalize them to anyone.

Alfredo Pria is a historical brand formed in 1824 and considered to be one of the oldest and prestigious woolen mills in Biella, Italy. Today, Pria is owned by Manifarrure Alto Biellese, known for over 50 years as a leading manufacturer of scarves, shawls, hats and neckties in cashmere, silk and the highest quality wools. Their 187 years of experience show in the quality and feel of their beautiful products.

Pria - Boys Like Blue
in blue
$135

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Pria - Poisonberry
in poisonberry
$75

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Pria - Anderson Cooper
in grey/ivory
$75

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WELCOMING THE COLD WITH PRIA SCARVES

Scarves by Italian line Pria have long been a wintertime favorite at Blackbird. Since first bringing them into the shop in winter 2007, they continue to be our go-to choice for cold weather classics. The cold is here again and with it, another round of these lovely scarves. We have a wide range available in wool and cashmere is styles that are sure to suit anyone.

These items are not yet available online. If you are unable to stop by the shop to check them out, please e-mail or call (1-866-500-2524) with any inquiries.

100% Virgin Wool Patterned ($75-125)


Super Soft 100% Cashmere ($295-475)


100% Wool Solid ($135)


100% Virgin Wool Crumpled Solid $135


100% Virgin Wool Crumpled Patterned $135

SALE ITEMS OF THE DAY - PRIA SCARVES FROM BIELLA, ITALY

A diverse selection of Pria scarves from Biella, Italy has gone on sale, and not a moment too soon. High quality wools, silks and cashmere comprise these scarves, and their 187 years of manufacturing experience is evident in their unmatchable quality. Those shivers and chills have long yet to abate, making these Pria scarves a must for most any cold body's Winter wardrobe. Their woolen mills still milling strong, something this old can't be wrong.

Pria - Check Scarf in Blue

$71.99 down from $102.00

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Pria - Tye Die Scarf in Camo

$71.99 down from $102.00

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Pria - Square Scarf in Red

$113.99 down from $162.00

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Pria - Plaid Scarf in Blue and Green

$71.99 down from $102.00

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Shop all Pria items here.

OOPS! WE FORGOT TO TELL YOU THAT PRIA SCARVES ARRIVED LAST MONTH

LANIFICIO ALFREDO PRIA SCARVES

Since 1824 Pria has been making fabrics and, in handling their materials, those hundreds of years of study shows. The original factory was built at the beginning of the Industrial Revolution, reaching across the Cervo River in order to use the water flow for power purposes. Over the years the factory was expanded to both sides of the bank as well as additional floors added, all in the sake of producing their lovely fabrics. By World War II they were employing more than 1,000 workers and as they gained popularity, produced fabrics for brands such as Yves Saint Laurent and Christian Dior.

As the 1990s came to a close and fabrics made in China became more and more prevalent, the original factory unfortunately closed to production. Guido Azario, owner and relative to the founder, continues to live in the factory and dedicates an area to historical books full of patterns and specialized knowledge on making fabrics.

While the original factory is no longer producing fabrics, Pria continues to create out of a younger, although already well established, factory; Ma.Al.Bi (Manifatture Alto Biellese). These scarves show nearly 200 years of consideration and knowledge.

Virgin Wool

Silk

or

Cashmere

$55 - $300

Shop our entire selection of Pria scarves here.

BLACKBIRD HOLIDAY BEST SELLERS

To make your holiday gift giving or gift wishing easier, here is the magical list of Blackbird's best selling, old-time holiday favorites. Of course every year we are making new holiday faves like Stanley, Islands Trollers Albacore and Laura Zindel. Don't hesitate to call or email us asking for gift giving help. There is so much more in our stores that you can't see on BlackbirdBallard.com and our sales people are excited to hear about your crazy uncle and figure things out.

Tanner

leather belts from Portland, OR

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Malin + Goetz

gift sets, fragrances and grooming products

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Comme des Garcons

fragrances

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Breath Palette

flavored toothpaste from Japan

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Baxter of California

gift sets, candles and grooming supplies

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Moore & Giles

small leather goods

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Concord

pewter flasks made in England

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Mario Portolano

fourth generation Italian made gloves

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Pria

fourth generation Italian made scarves

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Comme des Garcons

wallets and organizers

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GIFT IDEA #6: THE WORKAHOLIC WORLD TRAVELER

So, your big brother has always been a hard worker. Dude got into the toughest schools, graduated Summa Cum Amazing, got a good job, and continues to work like a fiend for every promotion and pay raise because he's good at what he does and he's driven like nobody's business. His apartment, clothes, and life all reflect this, and it's cool if you don't get that. He's a freak. He's also so busy he doesn't have much time to spend on himself.

Around the holidays, it's your job as a family member to chill him out and recharge him for the day after the festivities when he'll be back on the job again at the crack of dawn. If you can send him out into the harsh world of business and international travel with some rest and a few vital, well designed, usable items that suit his lifestyle and interests while keeping things streamlined, you've seriously one-upped your mom who continues to buy him those awful catalog sweaters from wherever. Here are a few of our suggestions for the man:

Pria - 526 Silk Wool and Cashmere Scarf
available in black (above) and blue
DETAILS: 55% silk, 40% wool, 5% cashmere super-soft lightweight scarf with short fringe in black and nude. If you're traveling for business in the winter, you need a versatile scarf that'll shield you from the cold and look appropriate with a suit and topcoat. This one does both. Made in Italy.
MEASURES: 74" x 19".
$165

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Simon Carter WT 1700 Watch
available in black (above) and brown
DETAILS: Watch by Simon Carter. This stainless steel round cased model features a 3 ATM interior frame and white dial equipped with black arabic numerals, luminous hands, and a second dial. Its low profile, pocketwatch appeal, and minimal numbering make it a classic in brown and a modern must-have in black. Go with the color he'd wear most. Done.
$250

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Filson - Leather Travel Tray
DETAILS: 100% cowhide vegetable tanned genuine bridle leather travel tray with suede lining and C.C. Filson Co. embossed logo. With durable brass snaps on each corner to allow you to lay the tray flat for packing, this smart travel accessory gives you a safe (and easily recollected) place to put your cell phone, keys, and spare change when you're away from home. Ingenious! Note: Makes a thoughtful gift for anyone who spends any amount of time in hotels.
Made in U.S.A.
MEASURES: 5" x 5".

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Moore & Giles - Weekender Bag

in black
DETAILS: Leather duffel bag with cotton ticking interior lining. Perfect for weekend getaways or short business trips, this duffel comes with an expandable, full zipper closure for easy packing and an adjustable/removable strap, in addition to the leather handles, for more comfortable carrying. Inside are two open pockets and one zipper pocket for personal belongings. Made of Moore & Giles' most unique leather, Brompton, which is produced in Northern Italy by a fifth generation tanner. Brompton's hot wax tannage highlights the natural tones and rich colors that give the leather its depth and character.
MEASURES: 24" x 12" x 11".
$550

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Moleskine - City Notebooks
available for nearly every major city and metropolitan area on the planet
DETAILS: A special guidebook for your own use or as a gift for friends. Ideal for those who travel whether your focus is on seeing the sights or work, these smart little books are great for organizing and documenting your trip. Moleskine notebooks have a cardboard bound cover with rounded corners, a bookmark and an elastic closure. An expandable inner pocket made of cardboard and cloth contains the Moleskine history. Acid free, thread bound paper pages.
$17.95

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BLACKBIRD MERCANTILE: HEY, YOU LIKE SCARVES?

Hey, guys. BlackbirdBallard.com's Mercantile section just received over two-dozen beautiful, wool, cashmere, and silk Italian scarves from Pria. You like scarves, don't you? Check them out here.